Leica M Monochrom AD

The short film "Soul" which was created for the launch of the M-Monochrom camera in the Leica Store in São Paulo, won five awards at the Cannes Lions Festival and a total of 17 international awards. This controversial production was not associated with Leica Camera AG - it was created independently by Sentimental Filme production company and FNazca / Saatchi & Saatchi agency.